Senior Marketing Manager - Expedia - Sao Paulo

Job description
Sr. Marketing Manager

Position Description

The Expedia Canada / Latin America Team is currently seeking a Sr. Marketing Manager who will be responsible for the overall planning and execution of consumer marketing programs. Working closely with the Director of Marketing, Latin America, this key role encompasses many varied aspects of consumer marketing to achieve customer acquisition and top of funnel targets.



Responsibilities:

- Managing off-line media, including the development and recommendation of media objectives, strategies and comprehensive media plans. Optimizing plans based on business performance and data analysis.

- Managing promotional marketing, including the development and execution of a series of promotions that support the overall Expedia.ca promotion calendar.

- Managing public relations on the Expedia Latin America brands. Setting the overall strategy and developing plans with our external agency, as well as, implementing these plans to deliver on media impression and communication targets.

- Championing a consumer-centric view of the business based on research and data

- Analyzing and optimizing marketing effectiveness using various data sources including customer data, site metrics and research. Have a continuous improvement mind set.

- Managing agency relationships across markets in Latin America

Qualifications:

- Fluent Portuguese and English. Spanish preferred

- An ability to work effectively in a complex environment with a diverse range of responsibilities. Able to determine what is important and to stay focused while driving to completion.

- A demonstrated ability to build strong relationships internally and externally to ensure that programs run with maximum efficiency and support.

- Experience executing and measuring performance of integrated marketing campaigns across markets.

- Strong analytical and communication skills.

- Ability to embrace creativity, innovation and is open to new ideas.

- Innovates to improve marketing effectiveness and pushes new thinking forward.

- Work Experience and Education Guidelines:

- A minimum of 5-7 years experience in marketing across LatAm markets, including experience working on large advertised brands

- Bachelor's degree, MBA a plus.

Core Competencies:

- A proven ability to consistently deliver outstanding results by setting goals, being proactive and effective management of business processes

- Effectively plans, budgets, tracks and evaluates performance

- Shares information in a timely fashion and enthusiastically collects input from others.

- Is an honest, trustworthy, valued team member and actively involved in achieving team objectives

- A strong passion to meet customer expectations.

- Ability to enter the customers world through listening, analyzing and understanding

- Works independently with minimal direction. Has experience working remotely.

- Fluent in English and Portuguese. Spanish a plus.

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